Brands to Avoid

This page lists out the major brands to avoid, that still test on animals.

One thing that struck me when I first started researching cruelty free products, is how much stuff in my house was NOT cruelty free. Practically everything I bought to clean my house from laundry soap, bathroom cleaner and window cleaner, to things I use every day on my body - shampoo, soap, you name it. Almost everything I regularly purchase was made by one of the "Big No" (as I now call them) brands. This truly surprised me and shocked me.

"Cruelty Free" is a term that is not regulated; as such, it can mean almost whatever a company wants it to mean. When researching a company to find out if it is cruelty free, there are a few "red flags" to watch out for.

A big red flag is when the company says they only test on animals "as required by law". This can mean any number of things: for cosmetics, it quite often means that the company sells in China, where animal testing is mandatory for products being sold in China. A little bit more information can be found on the "China" page of this website.

Companies will also claim to be cruelty free by stating their "product is not tested on animals". This can mean that while the finished product is not tested, ingredients are tested, either by themselves or by third parties contracted to do so.

Another thing to watch out for is when a company only states that "they" do not test on animals. That doesn't necessarily mean that they don't contract out other companies to do the testing for them.

Navigating which companies are truly cruelty free and which ones are not can be tricky. But with some well-worded questions and thorough research, it is possible, and sometimes not even that hard.

A lot of companies will have very long, "fancy" policies on animal testing, stating how committed they are to ending animal testing, and how much money they've spent finding alternatives, etc. The reality is, animal testing on cosmetics and household products is no longer necessary. There are alternatives available that give better and more accurate results than animal testing. But these brands still conduct animal tests when they feel it is necessary. Problem is, we don't know what they consider "necessary". At the end of the day, it's up to you to decide whether or not you support these companies. I have chosen not to, and will not until all animal testing is eradicated by the company.

There are also certain companies who are cruelty free, but are owned by a parent company that is not. Companies such as The Body Shop (L'Oreal), Toms of Maine (Colgate Palmolive) and others. I have chosen to place these brands on the Cruelty Free list, with a caveat about their parent companies. There are differing opinions on whether or not these companies can truly be called cruelty free, and that topic will be discussed further in a separate post.

The following list is just a major brands list. Where available, I have included links to each company's animal testing policies.

From time to time this list may be updated, so check back periodically.

Major Brands to Avoid

Johnson & Johnson
Animal Testing Policy

Animal Testing Policy

Colgate Palmolive
Animal Testing Policy

Proctor & Gamble
Animal Testing Policy

Church & Dwight
Animal Testing Policy

Animal Testing Policy

EsteÄ“ Lauder
Animal Testing Policy


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