April 02, 2015

Let's Talk Toothpaste!

A while ago, one of my friends asked me what kind of toothpaste I was using now that I have gone cruelty free. I still had a stockpile of stuff I bought at Costco once upon a time, so I didn't have any suggestions, as I hadn't tried any yet. When that ran out, I was excited to try some new-to-me, cruelty free brands.  So far I have tried two of them, and here is my review.

Kiss My Face Triple Action 

Cool Mint Gel flavour


This is the better of the two that I have tried so far. I actually really like this, and think it will be my new brand of choice. I have other Kiss My Face products, and really like all of them so far (reviews to follow!).

This had a nice, minty flavour, but not that “artificial” overpowering mint flavour that “commercial” (aka non CF) brand toothpaste has. There was another hint of something in it – perhaps the tea tree oil? But it wasn’t too strong and  didn’t burn my mouth but my mouth did feel nice and clean afterwards. It does foam a little bit but nowhere near what commercial brands do.

It was a mostly clear with a slight green colour – not unpleasant at all. It is also fluoride free.

Here is a little blurb from Well.ca:

With shockingly great taste, Kiss My Face Triple Action Fresh Mint Paste Toothpaste helps your mouth feel healthy and fresh with Antioxidant Defenders and nature's most trusted ingredients: Tea Tree Oil, Olive Leaf Extract, Xylitol, Silica, Peppermint.
Perfect for the whole family!
Benefits:
·        Removes plaque with Xylitol & Tea Tree
·        Whiten with Icelandic Moss
·        Prevent tartar build up with Zinc Citrate
·        Gluten Free
·        Vegan
·        No Animal Testing
·        Paraben Free
Ingredients: Vegetable Glycerin, Water, Hydrated Silica, Sorbitol, Xylitol, Calcium Carbonate, Olea Europaea (Olive) Leaf Extract, Cetraria Islandica (Iceland Moss) Extract, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Stevia Rebaudiana Extract, Natural Flavor, Xanthan Gum, Sodium Methyl Cocoyl Taurate, Sodium Lauroyl Sarcosinate, Titanium Dioxide, Zinc Citrate, Potassium Sorbate

You can buy it off Well.ca for $7.29. I have seen it at my local health food store (shout out to The Vitamin Farm, who carries many CF brands!!) and Planet Organic here in Edmonton.

Yes, it’s pricey – double (if not more) than conventional brands. I have found that I am paying more for many household items, in order to remain cruelty free. That’s something I would like to address in a follow up post, in a couple of days. Also, I want to do a post on Well.ca – so stay tuned!!


Jason Powersmile Whitening Toothpaste 

Powerful Peppermint flavour





This one was not as good as the Kiss My Face toothpaste. I found it had a rather odd flavour; there was still a minty flavour, but there was something else - almost like artificial sweetener flavour – it’s difficult to describe. The toothpaste itself came out white, and foamed slightly less than a conventional toothpaste.

I will use the tube, because this was about $7.00 as well at my local health food store, so I don’t want to waste it. It’s not so unpleasant you can’t use it. But I probably won’t buy it again.

There are many other CF brands that are easy to find, here’s a few that I found on well.ca with a quick search:


  • Logona (well.ca)
  • Green Beaver
  • Tom’s of Maine (note: Tom's of Maine is owned by Colgate-Palmolive a non CF-parent company – they remain independent and are still Leaping Bunny certified, but I think it’s important to note so you can decide for yourself if you choose to support them or not)
  • Desert Essence
  • Nature’s Gate
  • Redmond Earth Paste

There are many more CF brands that make toothpaste, and these can all be found at places like organic food stores (Whole Foods, Planet Organic, etc.) and local health food stores. There is one small health food store in the downtown mall close to where I work, that has dozens of CF brands. They are much easier to find than you think.

I am finding that so much is trial and error – but once I find a brand I like, it’s so worth it. I am using more “natural” products now, with less “evils” like parabens, and I feel good about that. 

Have you tried any CF toothpaste? Share your experiences in the comments - I'd love to hear them!